Retail is not for the faint-hearted. Dynamic consumer needs, thin margins, fast fashion competitors and increasing costs make it difficult for retailers to operate. Data analytics and artificial intelligence can help.

This thought leadership paper, created by Futurum in collaboration with SAP, looks at the innovation challenge that all retailers face. It studies the current issues that the global retail industry is undergoing and how retailers can use innovation as a competitive advantage. It will also discuss the role of analytics, big data, blockchain, the cloud, design thinking, IoT and machine learning in the future of retail.