How Bad Customer Data Is Killing B2B Sales

Data-driven selling took on a new meeting after the pandemic. Gartner predicts that 60% of companies will transition from experience- and intuition-based selling by 2025. What is standing in the way is bad data quality.

In this Tamr whitepaper, you will learn:

  • Three customer data issues killing sales
  • The value of machine learning for master customer data
  • Success stories from Littelfuse and Santander

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