AI Makes Personalized Student Lifecycle Management Possible
In the current higher education landscape, universities place students at the center of their business. Student lifecycle management is critical for long-term sustainability as institutions continue to evolve and stay relevant in a complex and competitive industry. However, understanding how to make every touchpoint count becomes increasingly difficult as student populations increase.
To enhance student lifecycle management of its more than 35,000 students, La Trobe University in Melbourne, Australia, embarked on implementing Informatica’s Customer 360, an AI-powered cloud-native SaaS solution that will enable the school to get a single view of every student.
“Informatica’s Customer 360 enables us to have a single source of truth, a holistic 360-degree view of data we can trust from across our organization for data analytics and insights,” said Anthony Perera, the director of data & analytics at La Trobe University.
La Trobe University is undertaking a multi-phase Customer 360 implementation to eliminate gaps in the student data system, enhance student life cycle processes, and improve student decision-making. It has simplified, mastered, and governed its data sets on each student record with the Customer 360 SaaS application.
"With Informatica’s Customer 360 solution deployed on the IDMC platform, the SaaS solution allows La Trobe University to achieve faster time to value with quicker deployment while empowering data users with the self-service function to access data they need in broader visibility and consistency that are aligned to business outcomes. This, in turn, creates a better, trusted relationship with the students, and improves student experience and retention rates with the consistent use of high-quality data across the University," said Richard Scott, vice president and managing director of Informatica Australia & New Zealand.
Customer 360 is also expected to enable a 360-degree view of student data, followed by Reference 360 for managing reference data in its entire lifecycle and data governance to adhere to La Trobe University’s data governance policy. With a golden record of students in a single 360-degree view, the University can leverage trusted data across the organization to create personalized and targeted communications that are relevant to individual student needs and increase further engagement with each student.
"We can have greater peace of mind and not have to worry about data, and that frees up our time to deal with more strategic tasks. Furthermore, having high-quality, trusted data allows us to optimize our marketing campaign efforts and become even more successful in engaging our students in every stage of their journey with us — from student recruitment, and enrolment right through to graduation and beyond. This underpins La Trobe’s belief in pursuing sustainable practices and innovation,” Perera concluded.
